PEST analysis for the iphone in the UK( just Social and Technological Essay

PEST analysis for the iphone in the UK( just Social and Technological part) - Essay Example One of the company’s products that are highly demanded in the market is iphone. This paper will discuss the technological and social factors and how they affect the demand of the product in the UK market The young people make the largest market segment in UK. These are people with a disposable income which they are willing to spend on high quality products in the market. Having an iPhone is currently being considered as a social symbol. The current generation has a perception that owning one of these phones is an indication that one belongs to a higher social class (Meek, Meek, & Chartered Institute of Marketing 2003). Therefore, young people across the UK are working hard in order to ensure that they get hold of this gadget. This has played a significant role in increasing the demand for the product in the market. The design and the quality of iPhone make it ideal for majority of the UK population. The local population believes that Apple Company produces high quality products which meet the demand of the current generation. As a result, people are willing to go to any extent in order to purchase the product. Moreover, the innovative nature of the company makes the customer more eager to wait for the next product (Nykiel 2003). However, iPhone has been able to satisfy the interests of very many customers in the UK. Therefore, the demand for the phone continues to rise each day. Apple Inc has been using various media in order to reach the target market. Currently, it has shifted towards social media in order to reach its customers across the country. The social media platforms have given an opportunity for the company to communicate directly with the customers (Pogue 2010). As a result, the customers are able to raise their grievances concerning the company’s product. Therefore, the issues are addressed before they get out of hand. This has been instrumental in developing a very close customer relationship (Lancaster &